This occurs when the player receives the ball in a number of different ways. It can be from a pass from a team-mate, by collecting a loose ball or intercepting a pass from the opposition, or when taking a restart, including a set play.
Controlled possession can be established after the ball is reclaimed following an in-contest or out-of-possession phase. Teams in possession can be maintaining possession, which entails keeping the ball until they are ready to progress the play.
Teams in build-up are actively looking to progress their possession and to break lines. When teams in possession progress their play, they are actively intending to create goal scoring opportunities.